- 2024-07-05
-
MUSIC
-
Tones And I, Young Franco & CHAII Premiere New Song “(Can’t Get You) Off My Mind” on Coke Studio
Australian singer-songwriter Tones And I, Australian DJ Young Franco and Persian-New Zealand singer-songwriter CHAII teamed up to premiere a new song “(Can’t Get You) Off My Mind” on July 5, 2024.
The song is the first-ever project of Coke Studio Australia and New Zealand.
Coke Studio, a platform first launched in 2008, has been present in 53 markets worldwide before launching globally in 2022 and coming to Australia and New Zealand in 2024. Coca-Cola plans to bring more new collaborations and experiences to Australia and New Zealand through the Coke Studio platform.
The track was written by Joseph Da Rin De Barbera, Mona Sanei, and Toni Watson. Produced by Young Franco.
Tones And I said, “It was great to work with Young Franco and CHAII, and bring our fans along for the journey at Coke Studio. I think it’s sick that Coke Studio celebrates the power of music in bringing people from different backgrounds, cultures, and styles together. It was a big collaboration for all of us, coming together to make something fun, which is what most music is, I think.”- Young Franco said, “To work with Tones And I and CHAII has allowed me to experiment with different sounds, which, as an artist and producer, was such a great experience. Regarding the sound, we wanted to embody a funky era of disco in the song, a vibe that I love to incorporate in a lot of my own music. Despite the underlying nostalgic roots, the beat still feels modern and of the moment. It felt right to bring in some retro cues and modernise them to play on the heritage and culture of the Coke brand”.
CHAII said, “Getting to work with my Aussie pals has been exciting. We wanted to create a song full of energy that is soulful yet something you can dance to. It’s been a great journey and the friendships that came out of it have been the highlight for me. I hope you enjoy what we have made and can create some fun memories like I did making the song with Tones And I and Young Franco.” -
Senior Marketing Director at Coca-Cola South Pacific, Kate Miller said, “We are absolutely thrilled to introduce the first-ever Coke Studio track in Australia and New Zealand. Bringing our fans along on the creative journey has been a pivotal part of this process, and we're excited to share 'Can't Get You Off My Mind' with everyone. Coke Studio is all about bringing people together; from the artists to the fans to the creative designers, we have created a platform that truly celebrates local talent. This release marks just the beginning of Coke Studio ANZ, and we look forward to unveiling more collaborations in the months ahead. So, stream it today and follow all the action on the Coke Studio Hub.”
Photo by Giulia McGauran - source : Apple Music
