- 2022-06-02
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MUSIC
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VINCINT Releases New Song “Taste So Good (The Cann Song)” featuring Hayley Kiyoko, MNEK & Kesha
Cann, a queer-founded, leading cannabis-infused beverage company, announced its 2022 Pride campaign in collaboration with Weedmaps, a premier destination for cannabis consumers to discover and learn about cannabis and cannabis products.
The campaign celebrates the LGBTQ+ community with the launch of its first-ever original song and music video for “Taste So Good (The Cann Song)” by VINCINT featuring Hayley Kiyoko, Kesha and MNEK.
The song was written by LELAND and produced by Jordan Palmer. The video was directed by Jake Wilson.
The video featured VINCINT, Kiyoko, Kesha, Gus Kenworthy, Sarah Michelle Gellar, and LGBTQ+ ally (and co-founder of cannabis consumption lounge Fanton Flower) Patricia Arquette, as well as top drag performers from season 14 of Rupaul's Drag Race: Kornbread, Kerri Colby, Jorgeous, and crowned winner, Willow Pill.
“As a queer-founded brand, it was a dream come true to work on this campaign with the most amazing tribe of queer icons and celebrity allies to introduce the new Lite flavors while championing our message of equality for Pride,” said Luke Anderson, co-founder of Cann. “By casting the most diverse supergroup of trailblazers imaginable, spanning sexuality and gender identity spectrums, this campaign reminds everyone just how empty the world would be if we submit to narratives of LGBTQ+ erasure. In a world where 'Don't Say Gay' is gaining momentum, we're excited to promote a utopia of queer joy.”- source : Apple Music
