- 2018-08-10
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MUSIC
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half•alive Premieres New Music Video for “still feel.”
Long Beach-based alt-pop trio half•alive has released a new music video for “still feel.” directed by Josh Taylor.
The song is the first single of the 2018 following a debut EP "3 - Single" the release last April.
In the clip, the trio showed incredible dancing with speedy and colorful. In addition, the video editing is amazing.
The track is inspired from '70s dance music like Daft Punk, and is one of 50 songs by frontman Josh Taylor writing in the studio.
half•alive is composed of Josh Taylor (vocals), Brett Kramer (drums) and J. Tyler Johnson (bass).
Josh Taylor said of the song;
“Through the lyrics of the song, we explore the theme of hope inside hopelessness and finding purpose and passion despite feeling unrooted."
Brett Kramer added;
"Learning all of the choreography was definitely a new experience for the band but turned out extremely rewarding. In order to get these shots in one take we had to rehearse relentlessly but actually found ourselves engaging with the song in a more meaningful way… learning syncopated dance moves on the bridge actually ended up making the parts easier to play on our instruments.”- Josh Taylor said of the song on a statement;
"‘still feel.’ was never supposed to be a 70s-inspired, electro-halftime-chorus jam complete with a highly-choreographed music video.
Nay, the track had very humble beginnings; born from a 50 song project three years ago I had challenged myself to in hopes of improving my skill as a songwriter.
Brett and I had back to back studio time around then so we ended up just combining our times and writing many of those 50 songs together; J Tyler would end up joining the posse later and contributing instrumentally to those songs which became the foundation of half•alive.
‘still feel.’ was song #11 on that 50 song list, although back then it had a different title and belonged to a different genre entirely.
The song sat comfortably in an 8×11.5 back leather inch notebook for quite some time before it was ready to see the world.
Now look at it; in its prime, and shakin’ its booty like its 1979." - source : Alternative Press
